The EU Digital Fairness Act will ban dark patterns, addictive design, and manipulative interfaces across all digital products targeting European consumers. Non-compliance will be expensive.
The DFA is the EU's forthcoming legislative response to manipulative digital design. Led by Commissioner Michael McGrath, it builds on the Digital Services Act to close critical gaps in consumer protection. It will apply to any business targeting EU consumers — regardless of where you're headquartered.
Misleading interfaces, false urgency, confirm-shaming, hidden costs, pre-ticked boxes, and misdirection.
Infinite scroll, autoplay, loot boxes, reward loops, streak mechanics, and engagement traps.
Exploitative profiling, hyper-nudging, vulnerability targeting, and manipulative algorithmic amplification.
Hidden auto-renewals, difficult cancellation flows, drip pricing, and deceptive subscription terms.
A systematic review aligned with the DFA's expected scope, DSA Article 25, and the Commission's Digital Fairness Fitness Check findings.
Automated and manual review of every user-facing flow: sign-up, purchase, subscription, cancellation, consent, and data-sharing interfaces. We flag patterns against 70+ known dark pattern taxonomies.
Assessment of addictive design elements: infinite scroll, autoplay, reward loops, notification pressure, and engagement mechanics. Special focus on features targeting minors.
Detailed findings mapped to expected DFA requirements, DSA Article 25, UCPD, and GDPR. Includes risk severity scoring, remediation roadmap, and implementation timeline with estimated effort.
Our methodology is built on primary EU sources, not speculation. Every recommendation we make is traceable to official documents.
Official DFA tracking page with timeline, scope, and Commissioner assignment.
Commission's 2024 evidence base documenting gaps in current consumer law.
"Conduct a comprehensive design audit" — first recommended compliance step.
DFA + Digital Omnibus analysis: clarity or complexity for businesses?
We'll review your digital product against the expected DFA scope, identify high-risk patterns, and deliver a remediation roadmap with clear priorities and timelines.